Director, Media Strategy at Modifly
Company: CourtAvenue Inc.
Location: San Diego
Posted on: October 19, 2024
Job Description:
Modifly is looking for a full-time Director, Media Strategy to
join our team with extensive experience and passion for performance
marketing and digital media strategy. Your role will be to provide
strategic media oversight across a set of key accounts, ensuring a
standard of excellence when it comes to understanding the client's
business and developing a cohesive, omni-channel plan to meet their
objectives, establishing strong synergy between media and creative,
building relationships with senior stakeholders, and partnering
with the Account lead to drive organic growth. In addition, you
will be responsible for fostering team development and enhancing
media processes and ways of working.The ideal Director, Media
Strategy is creatively-minded and performance-driven, a strong
collaborator, and an all around figure-it-out-er. This role is
dynamic-requiring independent decision-making and creative
problem-solving skills, the ability to be flexible and pivot based
on client needs, and a strong ability to effectively communicate
with both the internal team and client in a timely
manner.Responsibilities:
- Oversee development of omni-channel, performance-driven media
strategies, inclusive of media mix, budget allocation, audience
segmentation, creative strategy, KPI development and measurement
frameworks.
- Serve as the media point person when high-level strategy
questions arise related to the marketing funnel, audiences, budget,
measurement.
- Ensure best-in-class performance-driven creative strategy.
- Identify opportunities for organic growth on key accounts, and
work closely with account leads to sell in new services, ad hoc
scopes of work, etc.
- Support the team on new business efforts and pitches, as time
and bandwidth allows.
- Provide regular client health updates to Head of Paid Media,
ensuring key wins are highlighted, and key challenges are flagged
early.
- Be comfortable speaking to clients and partners about Modifly's
unique philosophy and methodology when it comes to performance
media, creative testing, etc.
- Proactively identify and execute media process enhancements to
improve ways of working with clients, vendors, and internally
across disciplines.
- Keep a pulse on resourcing needs across the team and work
closely with Head of Paid Media to evaluate bandwidth, determine
skill gaps, vet candidates, and help onboard new team members
(full-time and/or freelance).
- Ensure ongoing career growth and development of junior team
members through delegation, training, and coaching.
- Other applicable or related duties as assigned.Requirements:
- 7-9+ years of experience in media strategy.
- Ability to craft cohesive strategy based on client goals,
industry knowledge, and audience insights.
- Experience at a creative agency and/or working closely with a
creative department to develop concepts, testing strategy,
etc.
- Communicate effectively with your team and the clients, staying
accountable, highlighting wins and losses.
- Experience leading cross-channel client engagements with
minimal oversight.
- Understanding of basic marketing funnel and where each channel
plays a role.
- High level of self-accountability to get work done and push the
team to hit all goals.
- Understanding of a startup environment and the flexibility
needed in order to be successful.
- Excellent oral, written, and interpersonal skills, with the
ability to identify and respond to situations quickly.
- Effective time management and project management skills.
- Operate independently with little supervision.Furthermore, as a
valued member of our team, this individual will have access to
ongoing learning opportunities, including workshops on data
analysis techniques, advanced ad platform functionalities, and
emerging trends in the digital marketing landscape. This commitment
to continuous learning of both technique and management skills
ensures that our team members are equipped with the latest tools
and strategies to excel in their roles.This role not only offers
the chance to contribute to exciting projects and drive client
growth but also provides a supportive environment for career
advancement and skill development. Join us at Modifly and embark on
a journey of professional growth and success in the dynamic field
of digital marketing.Additional Information:
- Office space located at 655 W Broadway, San Diego, CA
92101.
- Full-time with structured hybrid in-office/remote
schedule.
- Full benefits (healthcare kicks in day 1 of
employment).$120,000 - $150,000 a year based on experience.Don't
meet every single requirement? Studies have shown that women and
people of color are less likely to apply to jobs unless they meet
every single qualification. At Modifly, we are dedicated to
building a diverse, inclusive and authentic workplace, so if you're
excited about this role but your past experience doesn't align
perfectly with every qualification in the job description, we
encourage you to apply anyways. You may be just the right candidate
for this or other roles.Modifly is an Equal Opportunity/Affirmative
Action employer. We recruit qualified applicants without regard to
race, color, religion, gender, age, ethnic or national origin,
protected veteran status, physical or mental disability, sexual
orientation, gender identity, marital status, or citizenship
status.ABOUT MODIFLYWho and Where We Are: We are a diverse team of
strategists, media buyers, creatives, operations, account and data
collaborators spread out all over the United States with a shared
goal.What We Do: We harness the powers of modern media to build
connections between brands and consumers for the purpose of driving
revenue and growth.How Long We've Been Doing It: We've been at this
since 2017 and continuously evolve our approach to meet developing
trends, while inspiring some of our own, along the way.How We Do
It: We start by listening, learning and collecting information.
Next, we build out a customized plan with meaningful content and
artfully manage its distribution. The result? Data-driven, creative
campaigns broadcast over modern media channels that create deep
consumer relationships while delivering measurable insights into
the impact on your brand's performance.Why We Do It: Our motivation
is rooted in innovation. We are change agents with a passion to
help brands leverage emerging technology to unlock modern
solutions.
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Keywords: CourtAvenue Inc., Lake Forest , Director, Media Strategy at Modifly, Executive , San Diego, California
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