Associate Director, HCP Marketing

Company: ACADIA Pharmaceuticals Inc.
Location: San Diego
Posted on: October 18, 2024

Job Description:

Acadia is advancing breakthroughs in neuroscience to elevate life. For 30 years we have been working at the forefront of healthcare to bring vital solutions to people who need them most. We developed and commercialized the first and only FDA-approved drug to treat hallucinations and delusions associated with Parkinson's disease psychosis and the first and only FDA-approved drug for the treatment of Rett syndrome. Our clinical-stage development efforts are focused on Prader-Willi syndrome, Alzheimer's disease psychosis and multiple other programs targeting neuropsychiatric symptoms in central nervous system disorders. For more information, visit us at Acadia.com and follow us on LinkedIn and X.Please note that this position is based in San Diego, CA. Acadia's hybrid model requires this role to work in our office three days per week on average.The Associate Director directs and leads aspects of the marketing strategy, tactical plans, and activities that drive brand commercialization to HCPs across all marketing channels.Primary Responsibilities

• Leads the brand strategy and message evolution as well as the development of promotional materials to implement brand strategy across channels, including Community-based sales team, LTC sales, and non-personal promotion.
• Functions as both an individual contributor and leader of the HCP marketing team within the brand team.
• Drives the brand planning process cross-functionally across the organization.
• Interprets and translates scientific clinical data and market research insights into commercial strategy.
• Responsible for the peer-to-peer strategy and execution through this marketing channel, which is not currently handled by marketing operations.
• Partners with sales training and the sales leadership and managed markets team to optimize the development and utilization of promotional materials for roll out at sales meetings.
• Responsible for strategic development and execution oversight of marketing specific activities related to medical conventions, exhibits and trade shows not handled by marketing operations.
• Develops and delivers presentations as needed to commercial management and other internal groups.
• Develops strong external relationships with Key Opinion Leaders (KOLs) and drives KOL strategy for the brand.
• Runs commercial ad boards and collaborates with medical on all advisory board activities.
• Collaborates with the Consumer Marketing team to ensure the pull-through of consumer activation activities by Field and impact with HCPs.
• Design and shape HCP media strategy and digital tactics; track and optimize on an ongoing basis.
• Measures the impact of brand marketing activities on a continual basis and adjusts course where appropriate.
• Responsible for the development and management of the US HCP promotions budget.
• Oversees market analysis, monitors competitive activity, and identifies customer needs.
• Ensures that all Medical Legal Review (MLR) processes are followed and all programs are aligned with legal guidance and corporate policies.
• Balance multiple agencies to facilitate the development of HCP brand tactical and strategic plans and partner in the creation of brand tactics.
• Other duties as assigned.Education/Experience/SkillsA Bachelor's degree in marketing, health care, business administration, or related or an equivalent combination of relevant education and experience may be considered. An MBA or equivalent experience with an emphasis in marketing, brand management, healthcare marketing, or market research is strongly preferred. A preferred 10 years of marketing, with at least 8 years of dynamically responsible experience and advancement within the pharmaceutical or biotech industry. A minimum of 2 years in a leadership role required. Neurology therapeutic experience preferred but not required.
  • Strong Biopharmaceutical brand management experience and demonstrated multi-channel tactical expertise.
  • Experience collaborating with medical affairs.
  • Ability to work successfully in a dynamic, fast paced, team-oriented environment.
  • Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.
  • Proficiency at creating and presenting a clear vision among team members, efficiently aligning resources and activities to achieve functional area and/or interpersonal goals.
  • Ability to travel up to 40% of the time.Physical RequirementsWhile performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear in a standard office environment and independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. Ability to travel by car or airplane independently overnight up to 40% of the time and work after hours if required by travel schedule or business issues.Salary Range: $147,000 - $183,900 USDWhat we offer you (US-Based Employees):
    • Competitive base, bonus, new hire and ongoing equity packages.
    • Medical, dental, and vision insurance.
    • 401(k) Plan with a fully vested company match 1:1 up to 5%.
    • Employee Stock Purchase Plan with a 2-year purchase price lock-in.
    • 14 paid holidays plus one floating holiday of your choice, including office closure between December 24th and January 1st.
    • 10 days of paid sick time.
    • Paid parental leave.
    • Tuition assistance.EEO Statement (US-Based Employees): We are committed to building a diverse, equitable, inclusive, and innovative company and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We would strongly encourage you to apply.It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation).
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Keywords: ACADIA Pharmaceuticals Inc., Lake Forest , Associate Director, HCP Marketing, Executive , San Diego, California